As promised, here is the keynote from my presentation at RefreshOKC.
It covers a lot of the finer points of web forms and how you can make them work best for you and your site without an overhaul. Check it out!
Having a good site design and content that people enjoy is important. Even more important are the subtleties of your site. A handful of minor details that can add up to make a big impact…in your favor or against it.
Subtleties are how software designers create such great interfaces and products, they’re how famous designers make purses people will pay insane prices for, and they’re probably the reasons behind why you hate or love your car. There are many details to be aware of, but here are a few simple ones that can help you give a pleasant and appealing experience to your users.
Make Your Text Stand Up
Text is what you communicate to the user through. This is why it’s important to have clear and concise text that makes sense to the user within the current context. Let’s look at an example:
Looking at Cork’d, we can see that the text existing on their site (the Good side) is very to the point and attractive, making the user want to join the community. The text on the right side (the Bad side), while clear and concise, lacks any lipstick to make the user want to initiate action.
The text on the right is, unfortunately, text that we see in many cases. This shows how easy it is to tweak your existing text to create a little bit more draw. The basic rule is to give the user a little more than the facts, but not a short-story. This is part of your site’s marketing, don’t assume your developers know how to write properly.
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My Work
