In a few short months, it is rumored that T-Mobile will be releasing the first Google Android-based phone. The HTC Dream. And while open-source fans may be rejoicing, here are some reasons why Android will only be competing with Windows Mobile OS and not helping to deliver the next iPhone.

 

 

The Dream = The Fail


While I applaud Google for creating a multi-phone OS, I have to wonder what T-Mobile and Google combined are thinking by releasing Android’s debut in the form of a SideKick-type device? Honestly…the HTC “Dream” looks more like a hallucination. It won’t be that slim, it will be cumbersome, and I just can’t believe they would mar initial public impressions of Android with a device that looks 3 years old.

 

 

The Public Wants Flashy

You can say that looks aren’t everything and that a non-touch screen keyboard may be nice, but let’s be honest. It won’t gain massive public appeal because it’s not offering anything “shiny” or that isn’t already in the marketplace (talking at large).

 

Remember: The general public is fickle. They want status and they want emotions sold to them, not functionality in a wonky looking device (those people are called baby boomers…and they don’t wait in lines for 7 hours).

 

Given, it has only been about a week or so since the FCC approved the HTC Dream for T-Mobile, but with about 2 months until launch, why no word on their sites? Why no word from T-Mobile? To market a product you want anticipation for, you have to create the anticipation. Show something that people need to have. Give me a reason to not buy an iPhone or a SideKick now.

 

Sadly…they haven’t started down that road, I believe T-Mobile is counting on Google for this. Now in comparison you can say that’s what Apple and AT&T did. You’re right, it was. But Apple was selling the phones. And they sold more than AT&T did. They created the anticipation. Google isn’t selling Android, T-Mobile will be. They need to start selling it to my eyes and brain. Make me need it already.

 

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Leave a Comment  -  Posted On: August 31st, 2008